I was reading a book written by Facebook for its staff when I saw something that genuinely excited and inspired me. It endorses everything I believe about leading high performance teams. It's a habit Facebook embraces: it underpins excellence. It's an approach that will make your team a winner.
Advertising is dead. Messaging is dead. Branding is also dead. Or maybe they just have one of those 24 hour tumours that seem to be going around. At least that's 'the story' according to the content-marketing-military-industrial-complex as it rolls out the 'brand story' juggernaut.
Having just dipped my toe back into the employment market, it's interesting to be gathering some first hand insights into the good, the bad and the ugly of the candidate experience. So far, it's been a roller-coaster ride that ranges from the incredibly professional, through to mind-boggling unprofessionalism.