Content marketing in Australia has been picking up pace for a couple of years now.
Google tells us the search trend for the term 'content marketing' is on the up, while according to one research report, spending on content marketing in Australia is set to increase by 61 per cent, with 12 per cent of respondents saying they will be 'significantly increasing' their budget this year.
Obviously this augurs well for the nascent content marketing 'industry' in Australia.
In the spirit of highlighting the positives locally – and what better day to do it on than AUSTRALIA DAY! – here are examples of 17 Australian brands doing content marketing well.