Content marketing in Australia has been picking up pace for a couple of years now.
Google tells us the search trend for the term 'content marketing' is on the up, while according to one research report, spending on content marketing in Australia is set to increase by 61 per cent, with 12 per cent of respondents saying they will be 'significantly increasing' their budget this year.
Obviously this augurs well for the nascent content marketing 'industry' in Australia.
In the spirit of highlighting the positives locally – and what better day to do it on than AUSTRALIA DAY! – here are examples of 17 Australian brands doing content marketing well.
It's not hard to predict content marketing will be where it's at for most Australian marketers in 2014. But how to ensure your storytelling strategy is effective remains a critical issue given the rising numbers of brands joining in.
CMO speaks to a range of senior marketers, industry experts and content marketing leaders to find out where their content marketing dollars will be spent in 2014, and what they see as the top trends influencing content strategy in the next 12 months.
Engagement marketing has been a buzzword for the past few years, with the growing adoption of social technologies amongst consumers. I have found that despite the fact that corporate marketers personally use Social Media in their personal capacity, there's a big disconnect between what they perceive as their personal preference when they are being marketed to via social channels, and what they actually produce on behalf of their employer.